White Space Analysis allows you to evaluate current assets, identify best customers and prioritize potential growth or acquisition opportunity. Analytics provides a blueprint to score hypothetical opportunities for future growth potential to help maximize revenue from each new unit opened, and minimize impact on surrounding existing units.  

We combine data from multiple industry leading sources to design customized segmentation profile results. Marketers will be able to effectively target consumers with messages they are more likely to respond to.

Yes, this is our specialty.

First, many new franchisees are first time entrepreneurs. In a stagnant economy or recession as unemployment rises, first time entrepreneurs often believe the job market looks risky and starting a business appears secure. In today’s strong job market where wages are increasing and advancement opportunities are plentiful (even if it requires people to change companies and relocate), those same first time entrepreneurs view the job market as secure and starting a business looks risky. While they may still investigate different brands to keep the dream of entrepreneurship alive, many will resist pulling the trigger as they compare franchising to their career opportunity options. This dynamic can lead to an increase in lead generation numbers, but predictably the number of franchisees a franchisor recruits may decrease due to high perceived job market opportunity cost. The impact of this slow down in franchisor’s growth who count on recruiting first time entrepreneurs can lead to slower than expected earnings growth and cash flow.

Second, the franchisees labor cost may increase as they struggle to find responsible labor. Franchisees are less likely to expand in markets when they can’t readily find labor. This hurts franchisors’ prospects for organic growth and new revenue streams from its most cost effective and lowest risk resource, successful franchisees.

Lastly, these wage increases often cannot entirely be passed on to the customer in the form of price increases, resulting in a decrease in the franchisees’ EBITDA, and weakening unit level economics. These market dynamics make it harder for franchisors to recruit new franchisees as unit-level economics may suffer.

Franchisors who understand these dynamics will integrate becoming an “employer of choice” to their strategic plan and fund initiatives to help franchisees attract and retain talented individuals from thinning labor pool. 

We can help .. 

Data and insights are core to our business and ability to drive great client outcomes. We use an approach centered on data normalization, automation and integration to solve the most complex big data dilemmas that leaders face. From gathering information across disparate systems to ensuring data accuracy, our team is designed to interpret data to inform meaningful strategic decisions. 

We provide reports and package them for you to present to a prospective franchisee. 

Our technology grows your brand by providing territory mapping, demographic, marketing / lead generation, and infographic solutions for your company. We are experts in mapping, spatial analysis, maximizing franchise and non-franchise potential while assisting in growing your brand territories and marketing capabilities. Access over 15,000 demographic data points. We offer world-wide mapping and satellite image solutions for 130+ countries.